006 / Esports · Launch

LEC ×
LG Ultragear.

ClientLG Ultragear · Riot Games · League of Legends
Year2023 Season Finals
RoleArt Direction · 3D · Exhibition · Print

Event Booth
Experience.

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DisciplineArt Direction · 3D · Exhibition Design · Illustration · Print
ToolsCinema 4D · Photoshop · InDesign

Der 100 m² große LG-Messestand bot interaktive Erlebnisse mit Mini-Turnieren, Influencer-Battles, Live-Demos und Social-Media-Aktionen. Design und E-Sport-Flair zogen Gamer und LEC-Fans gleichermaßen an. Gezieltes Content-Staging, Influencer-Integration und Preisaktionen stärkten die Verbindung zwischen Marke, Produkt und Community und unterstützten LGs Positionierung als Premium-Tech-Partner im europäischen Gaming-Markt.

English

LG’s 100 m² exhibition booth offered an interactive experience with mini-tournaments, influencer battles, live demos, and social media activations. The design blended tech precision with e-sports energy, attracting both competitive gamers and LEC fans. Targeted content, influencer integration, and prize promotions strengthened the connection between brand, product, and community, supporting LG’s strategy to become a premium tech partner in the European gaming market.

Art Direction 3D Design Exhibition Design Illustration Print
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